George Lamb is the co-founder of Wildfarmed and GROW. George spent the first half of his professional career working in the entertainment industry and following a revelatory breakthrough in 2012 George has been figuring out how best to use his position and influence to make a positive, meaningful and lasting impact on society. In 2018 he founded GROW – a life skills education programme that works in schools and communities to promote mental wellbeing, physical health and a more hands-on relationship with nature. And in 2019 he helped establish Wildfarmed – a regenerative farming business that prioritises soil health and never uses pesticides, herbicides or fungicides, so the land is left rich for future harvests.