James Whetlor from Cabrito Goat Meat began selling goat meat, sourced from British dairy farms, to London restaurants in 2012. As an ex-chef, James didn’t set out to create an award-winning business. He founded Cabrito Goat Meat with his girlfriend Sushila, after needing help to manage their overgrown garden A chance meeting at Taunton farmers market introduced James to Will Atkinson at Hill Farm Dairy.
I ended up buying a couple of goats off Will to put on the restaurant menu at River Cottage James says, They flew out of the door. James also felt he could do something about the ridiculous waste of the male billy goats from the dairy industry, an ethical car-crash. He thought there had to be a better solution than gassing them as a by-product at a few hours old. Cabrito Goat Meat won an Observer Food Monthly Award (2014) for Best Ethical Producer.