“a fly in the soup”
We are Art Director Lotta & photographer Per-Anders; we share a passion for people & food. We’ve been fortunate to live next door to some of the most exciting emerging food scenes of our time, with Noma, Fäviken, Daniel Berlin, & Maaemo as friends and neighbours. It’s been a journey that some might call quite “Foolish.”
Our backgrounds are as diverse as they are complementary. Lotta specializes in brand identities & magazine design, while Per-Anders is one of the best photographers I know. Fool Agency is our mothership, a branding agency primarily serving the food world. We’ve created numerous books for restaurants; our latest for Burnt Ends, Singapore. We work with restaurants, charcuterie producers, cheese makers, champagne houses, market hall consultants, and sometimes we lend our expertise to other areas.
We’re the proud founders of Fool Magazine, our cherished brainchild. Bringing together our combined expertise, we joined forces with a film producer & a copywriter to create a documentary series on restaurants—done the Foolish way.